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Report reveals size of creative sector’s economic impact

Chris Marshall

Published by Chris Marshall

October 10, 2025

Shamubeel Eaquab

In this report, well-known economist Shamubeel Eaqub reveals that New Zealand’s creative/creative technology sector (people working in creative jobs and industries) has a much bigger economic impact and is a much bigger employer than commonly perceived.

The report estimates it is worth $13 billion annually and supporting around 100,000 jobs.

The report can be found here Skills in the creative sector & Te Pūaotanga – Toi Mai

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